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Monday, 10 February 2014 21:56

ZIMBABWE: Designer Nominated for Top UK Award

HARARE, Zimbabwe, February 10, 2014 (SL&S) -- United Kingdom-based Zimbabwean fashion designer Pamela Samasuwo-Nyawiri has been nominated the first African for the Vogue and Muuse Talents Young Vision Accessories Award for "The Best Emerging International Fashion Accessories Designer". Pamela has also designed a limited edition collection for River Island in the United Kingdom. Below are excerpts of an interview that the StandardLife&Style (SLS) did with Pamela (PS).

How long have you been in the fashion industry and how did it start?

While making accessories in between my day job, I felt that to be a credible designer, I needed to go to university to learn the art of perfecting my work. While there are other people who have become big designers (and I have great respect for them) without university education, the world is becoming very competitive, and if you want to be different and set apart, you have to self-improve. I was accepted at Nottingham Trent University and studied Fashion Accessories Design. 'Local designers lack international appeal'

What does it mean to be the first Zimbabwean and African nominated for the prestigious Vogue and Muuse Talents Young Vision Accessories Award for "The Best Emerging International Fashion Accessories Designer"?

I am really overwhelmed, I have a testimony to tell from where I have been and how I have been elevated in all areas of my life (but that's another story!). I am honoured to be flying the flag for Zimbabwe. I have expressed so many times my passion for the African fashion industry and how I wish to see Zimbabwe coming into the forefront of the international fashion scene. I am very aggressive in life and always willing to put up a fight for what I want. I was raised by my grandparents who often said I should have joined the army because of my fearless attitude. My favourite saying is "I am the head and never the tail," and God has ensured that at all costs, that becomes reality for me. I had something to prove with this nomination to my fellow designers; that it was good to aim higher and that neither your nationality nor your experiences are a reflection of who you become. My past or my history is not a definition of who I am or will become. I am Zimbabwean, I am African and I can become whoever I want to be.

What is Zimbabwean fashion, arts' place in the world from your vantage point?

Zimbabwe has a lot of potential and over the last few years I have seen remarkable and promising talent. However, we still lack international appeal. There is a lot of copycating going on in the fashion industry; it is always the same prints that a million designers use. Designers have to ask themselves who they are designing for and understand their market level and consumers. Designing is not about just taking a piece of material (kamucheka) and coming up with something from thin air. You have to look at the trend markets, the colour trends for that season or year, and invest in research for the concept you are using for your inspiration. Our biggest problem is manufacture and quality control. Many designers lack the resources and finances to perfect their work, but as long as we treat our trade like child's play (mahumbwe), we will never be respected as a country or continent.



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