Saturday, 23 January 2016

 

Russia's Soft Power Becomes Softer in Africa PDF Print Email
Saturday, 23 January 2016 13:58 Experts Policy Center

Russia's Soft Power Becomes Softer in Africa

PutinBy Kester Kenn Klomegah

MOSCOW, January 23, 2016 (Buziness Africa) -- Absolutely, Russia has no image problem on the continent of Africa, thus it has considered not very important to prioritize media cooperation and the use of soft power in its foreign policy towards Africa. But over the years, experts have suggested for Russian officials to use the power of the media to inform the political and business elites about the progressive developments in Russia, its emerging economic opportunities and to improve it's soft power among Africans.


 

 

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